How to Set Up Your Google Business Profile
Getting on Google Maps is the #1 local SEO action you can take. Follow these steps to claim, verify, and optimize your Google Business Profile so Las Vegas dog owners can find you.
Create or Claim Your Profile
Start at business.google.com — sign in with a Google account you own and control.
- Go to business.google.com and sign in with your Google account
- Search for "XL K9 Coach Vegas" in the business name field
- If your business appears: click "Manage now" to claim it
- If not found: click "Add your business" to create a new profile
- Select Dog Trainer as your primary business category during setup
- Complete Google's verification process (usually a postcard or phone call to your Las Vegas address)
Fill In Core Business Information
NAP consistency (Name, Address, Phone) across all online directories is a critical local SEO factor. Use exactly these details:
Business Name
XL K9 Coach Vegas
Primary Category
Dog Trainer
Secondary: Pet Trainer
Phone
(808) 824-1449
Website
xlk9coachvegas.com
Service Area Base
Las Vegas, NV 89101
Mobile trainer — set as service area only
Hours
Mon–Fri: 8AM–6PM
Sat: 9AM–4PM
Sun: Closed
Write Your Business Description
Copy and paste this ready-to-use 750-character description into your Google Business Profile. It includes key search terms without sounding spammy:
XL K9 Coach Vegas offers professional balanced dog training in Las Vegas, NV. Owner Xavier Swain specializes in puppy training, obedience, and behavior modification for dogs of all breeds and sizes — from Chihuahuas to Mastiffs. XL stands for Extra Love: our balanced training philosophy combines clear structure and boundaries with high-value rewards and genuine affection. We provide in-home dog training across the Las Vegas Valley, including Henderson, Summerlin, North Las Vegas, and surrounding areas. Whether you need puppy training Las Vegas, leash reactivity help, or a full behavioral reset, we train the dog in front of us — not a one-size-fits-all method. Call today to book your free consultation.
ℹ️ Keywords included: balanced dog training Las Vegas, dog trainer Las Vegas, puppy training Las Vegas Valley, in-home dog training, behavior modification
Add Photos
Profiles with 10+ photos receive significantly more engagement. Google prioritizes profiles with recent, high-quality photos.
- Profile photo: Clear headshot of Xavier in a professional but approachable setting
- Cover photo: High-energy action shot — trainer working with a dog, preferably outdoors in a recognizable Las Vegas setting
- 5+ training action photos: Show a variety of dog breeds and sizes to reinforce the "all breeds" message
- Before/after photos (with owner permission) — the most compelling social proof available
- Team/personal photos: Photos with your family humanize the brand and build trust
- Add new photos regularly (monthly) — Google's algorithm favors active, updated profiles
- Geotag photos when possible — adds location signals that reinforce your Las Vegas area relevance
Define Your Service Area
As a mobile trainer, you don't have a physical storefront. Set your service area (not a physical address) to cover the full Las Vegas Valley. Add each city individually for maximum coverage:
Add Your Services
Add all three training packages as individual services. Include names and descriptions that match your website copy for consistency:
Puppy Love Starter
Foundation training for puppies under 6 months. Covers socialization, bite inhibition, house training, and basic commands (sit, stay, come, leave it). Designed specifically for Las Vegas puppies.
All-Size Obedience Blueprint
Comprehensive obedience training for dogs of all breeds and sizes. Basic and advanced manners, real-world proofing in Las Vegas environments, and owner coaching for long-term consistency.
The Compassionate Reset
Intensive behavior modification program for severe reactivity, anxiety, fear-based aggression, and long-established behavioral patterns. Balanced approach combining structure and compassion.
Request Your First Reviews
Reviews are the #1 factor in local search ranking. Start by sending this simple email template to past clients:
Email Template
Subject: Would you share your experience with XL K9 Coach Vegas?
Hi [Client Name],
I hope you and [Dog's Name] are doing great! It was a pleasure working with you both.
If you found our training sessions helpful, I'd be incredibly grateful if you could take 2 minutes to leave a quick review on Google. Reviews help other Las Vegas dog owners find us when they're looking for help.
Here's the direct link: [paste your Google review link here]
No pressure at all — and thank you for trusting us with your dog!
With extra love,
Xavier Swain
XL K9 Coach Vegas
(808) 824-1449
- Get your direct Google review link from your GBP dashboard under "Get more reviews"
- Respond to every review — both positive and negative. Responses signal to Google that you're an active, engaged business
- Aim for 10+ reviews in your first 3 months — this significantly boosts local map pack visibility
- Never offer incentives for reviews (against Google's policy) — just ask sincerely